PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and web cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect device information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable them, please visit http://www.allabout cookies.org.
- “Log Files” track actions occurring on the Site and collect data, including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- “Web Beacons,” “Tags,” and “Pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), e-mail address, and phone number. We refer to this information as “Order Information.”
HOW WE USE YOUR PERSONAL INFORMATION
We use the Order Information that we collect to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you.
- Screen orders for potential risk or fraud.
- When consistent with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, IP addresses), and more generally to improve and optimize the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising activities.
SHARING PERSONAL INFORMATION
We may share Personal Information with third parties from time to time, to assist us in improving the Site and our marketing and advertising activities. We use Shopify to power our online store; you can read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy. We also utilize Google Analytics to help us understand how our customers use the Site; you can read more about how Google uses Personal Information here: https://www.google.com/intl/en/policies/privacy/. You may opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may share Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
As described above, we use Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, please visit the educational page of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook – https://www.facebook.com/settings/?tab=ads
- Google – https://www.google.com/settings/ads/anonymous
- Bing – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
EUROPEAN GENERAL DATA PROTECTION REGULATION (EU GDPR)
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us via the information below. Please note that we are processing your information to fulfill contracts we may have with you (for example, an order that you have placed through the Site), or otherwise to pursue our legitimate business interests as listed above. Your information may be transferred outside of Europe, including Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
This Site is not intended for individuals under the age of 18.
For more information about our privacy practices, to ask questions, or to file a complaint, please contact us via e-mail at email@example.com, by phone at (916) 986-9132, or by mail to Apricot Lane Boutique – Folsom, Palladio at Broadstone, 340 Palladio Pkwy,#501, Folsom, CA 95630.